Marketing Strategy Specialist Level Certification

What participants will learn

• Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
• Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
• SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

Course Outline

Introduction

• Evolution of Sales and Marketing
• Corporate Strategy and its Relationship to Sales and Marketing
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview

Analyze Market Opportunity

• Determine Strengths and Weaknesses
• Determine Opportunities and Threats

Define Competition, Targeting and Positioning

• Identify Competition
• Select Target Segments
• Create Differentiated Positioning

Determine Pricing and Distribution Strategies

• Determine Pricing Strategies
• Determine Distribution Strategies

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

• Determine Metrics
• Determine Objectives
• Decide Marketing Aspects and Allocate Budget

The theory sections mentioned here will be aided by case studies, exercises

and simulations for practical/experiential learning.

Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.

Prerequisites

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional and study all processes from the SMstudy® Guide —Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialists. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 140 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 180 minutes duration

Additional Note

Please note that courses come with an Online Certificates, for Physical Certificates (Optional) kindly contact us for fees and details.