Marketing Strategy Professional Level Certification

What participants will learn

• Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
• SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

Course Outline

Introduction

• Evolution of Sales and Marketing
• Corporate Strategy and its Relationship to Sales and Marketing
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview

Analyze Market Opportunity

• Determine Strengths and Weaknesses
• Determine Opportunities and Threats

Define Competition, Targeting and Positioning

• Identify Competition
• Select Target Segments
• Create Differentiated Positioning

Determine Pricing and Distribution Strategies

• Determine Pricing Strategies
• Determine Distribution Strategies

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

• Determine Metrics
• Determine Objectives
• Decide Marketing Aspects and Allocate Budget

The theory sections mentioned here will be aided by case studies, exercises

and simulations for practical/experiential learning.

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration