Marketing Strategy Expert Level Certification
Marketing Strategy Expert Level Certification
₦256,500.00
What participants will learn
- Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
- Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
- SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
Course Outline
Introduction
- Evolution of Sales and Marketing
- Corporate Strategy and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
Analyze Market Opportunity
- Determine Strengths and Weaknesses
- Determine Opportunities and Threats
Define Competition, Targeting and Positioning
- Identify Competition
- Select Target Segments
- Create Differentiated Positioning
Determine Pricing and Distribution Strategies
- Determine Pricing Strategies
- Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
- Determine Metrics
- Determine Objectives
- Decide Marketing Aspects and Allocate Budget
The theory sections mentioned here will be aided by case studies, exercises
and simulations for practical/experiential learning.
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming Marketing Strategy Experts.
Prerequisites
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.
Additional Note
Please note that courses come with an Online Certificates, for Physical Certificates (Optional) kindly contact us for fees and details.
₦256,500.00