Marketing Research Professional Level Certification

What participants will learn

• Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
• SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

Course Outline

Introduction

• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview

Define Research Problem and Choose Research Design

• Design Research Problem
• Choose Research Design

Data Collection

• Collect Secondary Data
• Collect Primary Data

Data Processing and Data Analysis

• Data Processing
• Data Analysis

Data Interpretation and Reporting

• Data Interpretation
• Reporting

Appendix

• Data
• Statistical Measurement of Data
• Probability
• Random Variables and Probability Distributions
• Sampling Distributions
• Methods of Least Square
• Analysis with Statistical Package

The theory sections mentioned here will be aided by case studies, exercises

and simulations for practical/experiential learning.

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Marketing Research Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate and study the recommended processes from the SMstudy ® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional. All the required resources are also provided as part of the online certification course.

Additional Note

Please note that courses come with an Online Certificates, for Physical Certificates (Optional) kindly contact us for fees and details.